Below is an interesting article about the latest venture in the publishing world, a partnership with James Patterson (who I think is a B-list author at best, I am often surprised by how well his mediocre thrillers perform), Borders and RandomHouse.
An interesting concept given that all 29 participating “guest” authors undoubtebly have a unique writing style, I am curious as to how well the chapters will mesh.
While much more a promotional idea than a money-making venture (or so I would assume), the companies and individuals involved seem to be enjoying free publicity, so I wonder if their only goal has already been achieved…
It was about a year ago that Pandora—the first community-sourced thriller from book collaboration site WEbook—was officially released. Pandora features the work of 17 different authors, and now a similar project from Random House and Borders Australia aims to combine the work of 29 authors in what it calls the world’s first chain novel. Best-selling crime author James Patterson will write the first and last chapters of AirBorne, a 30-chapter thriller that will be released one chapter at a time beginning next month. For those in between, Borders and Random House held a contest to find 28 writers who could each create a fast-paced and thrilling chapter in less than 750 words. The contest closed on Sunday, and now judges are in the process of selecting the winners, each of whom will receive a copy of the finished book; one lucky author will also get a one-on-one master class by phone with Patterson himself. Once completed, AirBorne will be released one chapter at a time beginning on 20 March. Readers will be able to download each chapter electronically, but the final book will be published in print only for participants in the competition, according to digitalOZ. Meanwhile, one aspiring collaborator’s entry is posted online. Though clearly being held primarily for promotional purposes, the AirBorne competition makes smart use of Generation C’s wild enthusiasm for creating content of every kind. As the saying goes, the pen is mightier than the sword—or, in this case, the mass-market ad campaign!
Source: Springwise, February, 18, 2009