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Thanks to Twitter for the endlessly engaging string of content and link sharing, I’ve come across what has quickly become my favorite column in Huffington Post.  Not only is the woman funny, humble and smart, but she’s also an author here at Penguin.

Since obviously I’m terrible at posting my own content (writing, for me, is one of those things so easily pushed around or shifted to make time for other endeavors, ugh) I’m going to re-post (call me an aggregator of content) my all time favorite Joanne Rendell column!  Additionally, after you enjoy this witty and insightful column on making reading the “healthy and attractive ” lifestyle choice (come on people, cheaper than the prescription drugs the pharma companies sell us!) and take a gander at Joanne’s latest title, CROSSING WASHINGTON SQUARE. Oh, and don’t forget to enter my first giveaway! It’s for an author and book, both of which I’m very fond…

Time to Sell Reading: What the “Good” Publishing Industry Needs to Learn from the Big “Bad” Drug Industry

Author Joanne Rendell

Author Joanne Rendell

I’m going to preface this post by saying I know absolutely nothing about marketing. I have a PhD in literature, not an MBA. I’m married to an NYU professor, but I’ve never been near the business or marketing schools. Furthermore, even though I’m a published author, I don’t know much about the machinations of the publishing industry either. Yet in spite of my lack of knowledge in these areas, I want to make the bold step of offering the publishing industry some marketing advice.

Here goes: “Publishing industry, listen up, it’s time to sell reading.”

The book industry needs to make the act of reading sexy and hip, enviable and sought-after. Instead of putting all their rapidly declining marketing dollars behind single authors and their new releases (think of those rather dull ads on the subway or in magazines which feature an author’s grinning face, a book cover, and a few generic “thumbs up” quotes), why don’t publishing companies run campaigns which would make reading itself a desirable lifestyle choice? Why not help craft a new, exciting, and sexy “reading” identity for people to aspire to? In short, why not take a leaf out of the drug industry’s marketing book?

Now, I concede, the publishing world is a very gentlemanly place. Even though sales are declining, digital media is encroaching, and bookstores are closing every day, the people in the book industry still pride themselves on being good, moral, and thoughtful people. Rejection letters are kind, verbal contracts are held firm, booksellers aren’t too pushy, and lunch at the Algonquin Hotel between editors is an amiable, bookish, and cerebral affair.

The idea that this “good” publishing world might emulate the big “bad” drug industry would probably send the Algonquin’s fine silverware trembling and independent booksellers weeping onto their carefully selected front tables. But the pharmaceutical companies know what they’re doing and they’re doing it well (along with banks, they are now the most successful businesses in the world). If the publishing industry wants to survive, it might have to suck it up and start studying all the tactics employed by the drug industry which sell us a happier, healthier, smiling, sexier life — all thanks to drugs.

“Educating consumers to the virtues of a product sometimes entails altering the cultural environment surrounding the consumption of that product,” says Kalman Applbaum in his book The Marketing Era: From Professional Practice to Global Provisioning. For a successful example of this, Applbaum shows how drug companies managed to change the “cultural environment” surrounding depression in Japan and thus open up a whole new market for their products: SSRI antidepressants.

In the past, there was “considerable stigma” attached to mental illness in Japan, according to Applbaum. But working “synergistically,” four big drug companies waged a multi-faceted campaign to “increase awareness of depression.” They used ads, newspaper articles, and glossy waiting room brochures. They sponsored the translation of best-selling books from the US which acclaimed SSRIs. Throughout the campaign, the motive was the same: to awaken “public consciousness to the symptoms and treatability” of depression.

Running ads with smiling and sexy people reading books will only be a start. As the Japanese example shows, a campaign to change a “cultural environment” must be advanced on all fronts. It will require competing publishing houses and competing book sellers to work together to shake off old stereotypes about reading and readers (“lonely women with cats,” “geeky professors,” “bespectacled librarians’). It must help forge a new and brighter image of the 21st Century reader — a reader who will not only be hip and sexy, but who will also buy books.

I have no idea exactly how this will be done (I refer you back to my first paragraph). But I have some thoughts for anyone who cares to listen. New spaces need to emerge where people will meet and discuss books and, importantly, be seen and respected for discussing books. TV and movies need to show sexy readers, much like they showed sexy smokers back in the day. Celebrities need to be caught reading books — or Kindles — on the beaches of the Caribbean. Book groups should not be left to form themselves; they need to be propagated and supported by the book industry. Expert voices should be everywhere, in newspapers and on Oprah, talking about the intellectual, personal, health, and even sexual benefits of reading!

Books can offer us so much. They can offer deep insights, escapism, healing, empathy, knowledge, and revival. They can illuminate who we are, our dreams, our deepest fears and our sufferings. Books can change us in profound ways. They can make us laugh and cry, desire and yearn. Surely, there is way to market these incredible offerings and help people want to be readers.
Joanne Rendell is the author of the newly released Crossing Washington Square (Penguin), a novel about two women who are hip and smart and beautiful – and very passionate about books!

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Brian Murray, President and CEO, HarperCollins

Though he may not be as recognizable as Brad Pitt, George Clooney or A-Rod, I think he’s more deserving of his fame.  Is he famous, or is that only my skewed, publishing-obsessed view?

Now off to class to see other amazing speakers, hope this teaser holds you over until I can get back and give you a review of Murray’s “What’s A Book: The Digital Transformation of Publishing” speech!

“I am not a Media Person” -Chris Anderson

chris andersonAfter hearing Chris Anderson speak this morning, I have to heartily disagree with his own statement, above.  Before becoming entrenched in the media world, Anderson was an active physicist (not sure exactly what this is, but know smart and scientific) when he was approached by Conde Nast.  Hard to believe he had never heard of this huge media conglomerate, but knowing my own Robotics/Aerospace/Mechanical “enginerding” family I’m not totally shocked.  Through his rise to the best-sellers list and award-winning EIC of Wired magazine, Anderson has maintained his scientific background through his robotics company, GeekDad.com and the technology apparent in his magazine.

In his hour and a half speech, I had to scribble to try to write down even half the things I wanted to remember.  Including, but not limited to, these enticing little tidbits:

  • We live in a messy world, and it’s only getting messier.
  • Atoms increase in worth; bits decrease (digital moving to free)
  • We need to make the most of the Old World while exploring the New World.
  • No business in their right mind would go to a 100% paid online model.
  • You can only make money off scarcity. Time, experience, food, land is scarce; digital content is not.

Chris Anderson free BookAnderson was generous enough to give us a copy of his book that’s not released until July 7 (quite a thrill in holding a book not available in public!), which is titled Free: The Future of a Radical Price. Radically, the digital version and full length audio book are free, though the premium content of abridged audio and hardcover title come with a price tag.  

Though Anderson came to speak about his magazine work, I was enthralled by his book publishing knowledge.  He shared interesting insights, from not wanting to receive royalty checks (since that means the advance wasn’t high enough), to making money from speaking as opposed to the selling of his books, to how once the coherency was decided for his book he can’t even remember the actual words pouring forth.

 

Wired - in print

Wired - in print

Another note-worthy comment made by Anderson is his openness to a digital Wired.  In fact, he made the bold statement of “If the Kindle is [made in magazine form] I will stop killing trees immediately.”  I asked about the digital magazines available today, through Zinio and the like, and Anderson explained he doesn’t think people want to read a magazine on a computer or need the physical pages, but need it to be mobile.  So my next question is: Who will be first with the mobile mag reader? There have been rumors about Conde Nast, or will Amazon lead the pack yet again?

 

Anderson is highly optimistic in his views.  Believing in the monetization emotionally – writing etc. for fulfilling reasons vs. financial, as well as future brand extensions, he in no way sees the death of publishing (an obvious sigh of relief).

Personalization Trend Extends to Print Magazines

Time Inc. has demonstrated surprising flexibility for such a media giant.  Seemingly fast-moving for what I imagine to be a corporate environment with many levels of approval needed, they’re changing the magazine landscape with two new print forays:

  1. MagHound
  2. Mine

logo_maghound_allMAGHOUND

Maghound is using the Netflix on-demand movie concept, but (obviously) for magazines. Spanning publishing houses (Conde Nast, Rodale, Hearst, Time Inc.), Maghound is like a virtual newsstand with home delivery.  Lori Lipson, Customer Experience Director for Maghound, spoke with us about the thoughts behind this media innovation.

Magazine companies are trying to fulfill the demands people have learned to expect through the digital experience, but deliver it via the print medium:

  1. Flexibility
  2. Control
  3. Choice
  4. Personalization

Maghound fulfills these demands, since the user can consolidate all their magazine subscriptions into one easy-to-manage account.  All your magazines are delivered to your doorstep with one monthly cost ($4.95/month for three subscriptions).  The user can change the magazines they wish to received as often as they want (so could get a different combination each month!), and also allows for easy address updates – priceless for those of us without a permanent home.

I see the opportunity with Maghound to live with the up and coming magazines.  For myself, I have subscribed to Glamour and Cosmopolitan for years, and recently received a gift subscription to the Rachael Ray magazine.  I plan to jump on the Maghound bandwagon, and stick with two of these (secret which two!) while perusing the site to figure out what new title to try.  I think many people will be in this boat – have two definite titles to subscribe and are open to trying a new one, especially since there is no year-long commitment (I believe my generation to be commitment-phobic).

MINE

Kris Connell

Kris Connell

Mine magazine is even more personalized than Maghound.  Trying an entirely new model with sole advertising support from luxury vehicle brand Lexxus, Time Inc. (partnered with American Express Publishing) offered consumers a magazine with chosen content and personalized ads.  Kris Connell, VP of Communications, Time Inc. took time out of her surely busy day to come and speak to us.  Connell has a wide variety of experience and now is in an ideal role as the head of internal communications, advertising and PR for Time Inc. (yet another woman with an inspiring career… and cute shoes!).

Thanks to Twitter, I’ve been on board with Mine since it launched and am the proud recipient of two editions.  Two, because the first run of the magazine suffered from a computer glitch, sending out the wrong combination of titles.  What could have been a disaster was handled well by Connell and her team, with an apology to consumers, an additional free copy of their “Mine” and the new, correct versions sent out.  The content available was pulled from eight Time Inc. and American Express titles: Travel & Leisure, Golf, InStyle, Money, Real Simple, Sports Illustrated, Time and Food & Wine.  While a digital or print edition was available, Connell said the majority of requests were for print; which is another indication that digital magazines are still working on acceptance.

This adventure in magazine publishing returned results far exceeding the original goals.  In a time when many advertisers are suffering and unhappy with their media placement, Lexxus definitely received their ROI.  When I asked Connell if this is a maintainable business model to be maintained past the free six issue trial period she said she’s not sure.

Is this a copyable ploy?  I think one reason of its success is the free trial, as well as the lack of creative content.  Since “Mine” is a combination of established content, it is free from the editorial process.  Could this possibly cannibalize the MagHound concept? Why would consumers want three separate magazines, when the key content could be in one?  We will have to wait and see if other media conglomerates jump on this nimble bandwagon…

Mine Magazine

And it was Digital.  And Amazing.  And Beautiful.  In a Space-Agey, Totally Green Way.

I’m really not a Monday person, especially when I only have access to one round of coffee.  So I was somewhat a disenchanted with with the concept of sitting in a rather uncomfortable chair (sorry NYU) for eight hours with few breaks when I went to class this morning.  Until my mind was boggled with presentations and a glimpse into the future as seen by:

  • Steve Malley, Senior Deputy Editor, ESPN magazine
  • Robert (Bo) Sacks, Owner, The Precision Media Group
  • Jeanniey Mullen, CMO/EVP, Zinio
Pay-caption found on ESPN Magazine's site

Pay-caption found on ESPN Magazine's site

Malley presented first, and had a hard time containing his evident excitement as he shifted his weight and gestured wildly with his hands behind the podium.  He is the first Editor of the many we’ve heard speak who has put their digital content behind a pay-based wall: Yes, that means the content found on ESPN.com is no longer free (which is too bad, I really wanted to read the story about Kim Kardashian and Reggie Bush).  Malley compared the current changed in the media industry right now to when Gutenberg invented movable type – so people, get ready for revolution.

Bo Sacks is impressive, having held what seems like every title available in the publishing industry (Twitter @bosacks).  Some of you may be impressed with his status as the Founding Father of the High Times magazine, but today he spoke from his position as President of the Precision Media Group.

It’s more important to know how to search for a fact than know a fact. -Bo Sacks

Sacks is omnipresent in ways, dividing the media as “BD” or “AD” – Before Digital and After Digital.  He showed mind boggling technology amid humorously photoshopped pictures (there were quite a few laughs of Einstein with an iPod, etc.).  The technology shown is light in weight, small in stature but is without a doubt changing the publishing industry: e-paper.

e-paper

e-paper

This foldable, bendable, light weight piece of space-age technology will in the future be a pocketable book, but for now ables the Kindle and Sony E-reader.  It is expected to have a virtual keyboard – as in it somehow reflects a keyboard onto a surface that somehow tracks your actions (crazy I know, I really can’t explain the concept, it’s akin to magic to me).

Crazy e-paper aside, Sacks says that while he doesn’t believe magazines should not be printed, he does think the physical editions will become more expensive and only account for 25% of the market within ten years.  Without a doubt, he believes competition to be redefined; digital publications to become stronger and more reliable; and the digital publishing realm to continue its advancements.  Senior management beware: put your palpable fear aside, Sacks thinks my generation is the smartest.

Who reading this had “paged through” a digital magazine? I’ve had very little experience with the medium and have always thought of magazines to be much more of an experience – glossy pages, perfume samples, vivid ads… That is, until Jeanniey Mullen of Zinio presented her site.

Jeanniey Mullen

Jeanniey Mullen

As EVP/CMO, Mullen is in the ideal role at Zinio.  In an arena with plenty of room for growth, (unlike the cell phone industry which is almost at full saturation) she is at the forefront of a fast-emerging media – the digital magazine.  With printer and distribution costs on the upswing and weak advertising revenue, many magazines are struggling (some even closing, like Domino and Nickolodean Kids) at this time.

Not only are digital magazines more economically friendly (ie green, so automatically trendy), but they offer more opportunities for interaction both with the content and advertisements.  Mullen pulled up the Zinio-published women’s magazine Viv, and I was astounded at the potential.  Not only is the reader able to actually change the model’s clothes in a photograph, but the advertising content is able to be interacted with as well.  The ads change content within a brand, and even link through to individual websites where the featured product can be purchased.  Dior took the advertising a step further and embedded their TV spot with a corresponding print ad, along with a link to purchase directly.  Unlike traditional advertising, specific metrics are available!!!!!!

What’s shocking is that the digital magazine advertising is still considered in line with print – not a different, more expensive business model.  I see potential to change to a CPM business model as the digital magazine industry continues to grow, with potential for different advertisers to buy identical content that changes once a minimum number of impressions has occurred (does that make sense other than in my head?).   Now Zinio is a company for which advertising sales would prove fascinating.

Another really cool aspect the digital magazine realm offers: the ability to save interesting content!  I am one of those people who tears pages out of things I like – from fashion to recipes to editorial.  But, not being organized I don’t have a filing system other than “storing” the torn out pages in random locations, never findable when needed.  Being able to save content to my computer is totally different, and a concept I will embrace and keep organized!  Also, magazines are searchable, so you can skip directly to the content you want.

I already followed Mullen on Twitter (@empg) and was pleased to see she had tweeted during her time at NYU, which made me an even bigger fan.  I’ve already acted on her advice to try out http://www.goreadgreen.com and signed up a a FREE one-year subscription of Viv!  Go online and choose your subscription today, and take a look at Zinio.com for the latest and greatest digital magazines.  My new plan to fulfill my promise to get Dad an Esquire subscription is to do it through the digital medium; 12 digital issues only $7.99!

All Webbed-Out: Summary of eight hours of digital content

I have had the most ridiculously filled day of digital content.  Of course it’s all new, all interesting, and all slightly overwhelming.  From discussing new business models, to Twitter blurring the line between social media and all media, along with insider tips on SEO strategies, I feel as if all my new knowledge makes me quite the digital princess.

During class my digitality (made-up word) began when Hearst Digital Media (yes, Hearst of the Media empire) was generous enough to share with the NYU SPI class three of their top officials to discuss “Websites Gone Wild” and “Get the Work Out, Get the Traffic”:

  • Chris Johnson, VP Content and Business Development, Hearst Digital Media
  • Beth Ellard, Content Director, Hearst Digital Media
  • Dan Roberts, Senior SEO Strategist & Analyst, Hearst Digital Media

The session with Johnson and Ellard focused on the different ways Hearts utilizes the web to drive traffic to their 12 magazine branded sites and 8 digital-only entities.  These 20 Hearst owned sites reach 10% of the total internet audience monthly.  This massive digital reach translates to about 1/3 of all their magazine subscriptions coming from the web80% of the traffic on their magazine sites looks at pure digital content; not the re-postings of print editoral.

Roberts is a self proclaimed “Data Geek” who has knows how to match Hearst’s content with what people search for, aka Search Engine Optimization (SEO).  Hate to say it to you naive websurfers out there, but the first hits that come up on Google don’t appear by chance, but a well-orchestrated plan.  Roberts is a fan of NOW Media: More than the “new media” we’re used to hearing about, as that’s already dated, this is the current digital landscape that’s constantly changing.

Advantages of NOW Media:

  • Distribution has never been easier
  • We (my generation) are experts
  • We know what works

NOW Media reality/challenges:

  • Rules are constantly changing, techonology always evolving
  • There is micro-attention (aka Twitter) and mega-noise (digital clutter)
  • You can’t always control the message – your brand can be discussed in user generated content that is beyond your regulation

The digital-ness of my Wednesday was made complete (after getting lost on the Subway for an hour- DO NOT use Google maps for the NYC transportation system, it lies!) by attending Mashable NextUp NYC: Social Media Marketing 101 (thanks to @TheUndomestic!).  The two keynote speakers were obviously incredibly smart and web-savvy:  Steve Rubel (SVP, Director of Insights for Edelman Digital) and Mashable’s Founder and President, Pete Cashmore.

Rubel spoke first on the five digital trends to watch (bear with me, my notes are quite scribbly after one very strong vodka soda):

  1. Satisfaction Guaranteed = Customer Service + PR: brands must audit online experiences
  2. Media Reforestation: Paper is going digital.
  3. Less is the new more: People are no longer gorging on media and often choosing selective ignorance.  More impotant than ever to shape search shelf.
  4. Corporate All-Stars: People within your company standing by your brand in the digital space.  Ex: @ScottMonty, as Ford on Twitter
  5. Power of the Pull: Write for searches, not for readers.

Then Pete Cashmore got on stage with his nice accent and talked to a panel of other professionals about their web opinions.  Wow they’ve done a lot for charity – check out and contribute to Charity Water; they’re doing incredible things.

Whew now time for bed, hopefully I’ll get to write up the other amazing speakers from Rodale, Seventeen magazine, Time Out, and People Style Watch tomorrow.

It’s not even 9am and I already feel as if I’ve had a full day, probably because I’ve already:

  • Drank four cups of coffee
  • Digested a muffin, bagel, and half a watermelon
  • Met with and been inspired by Author Solutions!

Needless to say I could already use a nap; my 5:30am alarm did nothing for my beauty sleep, but right now I’m too excited!  Not knowing much about  self publishing companies, I was thrilled to discover a free Chicago event on LinkedIn put on by Author Solutions.   I invited my successful self-publishing author friend Scott E. Smith of the award-winning title Like Dizzy Gillespie’s Cheeks to attend with me and off we went, to what proved to be an inspirational and enlightening discussion of the publishing business.

Though the intended speaker from Author Solutions failed to show (probably contributing to the non-sales pitch feel of the meeting), Sandy Powell and Scott Walters from the Business Development team were available for questions and discussion.  It’s always interesting to learn about a new segment of the career I’m aspiring towards, and Powell and Walters both had experience and opinions to share.  In a nutshell: Publishing has not reached its end, books are not going to die, what will inevitably happen is a necessary shift in the business model.

There are many options available for a revised publishing business model.  Among the factors are changes in author’s payment (maybe less advance and higher royalties?), fewer print runs (more print on demand vs. warehouse space) or even the big publishing houses starting an imprint for self publishing; a lower risk way to test new authors to see if the titles catch on, with less impact on the already-stressed finances.

Of course, social media and personal interaction is never to be overlooked, as a new article on “Mashable” looks at traditional books in two new mediums in “5 Ways Traditional Media is Going Social“.

Unlike VHS tapes, book publishing continues to evolve and have space and opportunity for advancement.  I look forward to seeing some of these changes implemented in the influential hallways of Random House, Penguin and HarperCollins and I can’t wait to be an active participant.

Please share any additional thoughts/insight on new publishing opportunities!  And for all you aspiring writers out there, take a look at what the Author Solutions portfolio has to offer, I think you may be pleasantly surprised…

I disagree with sentence one… I think this is sexy (not to mention I already discussed this in a post from March 13- https://novelwhore.wordpress.com/2009/03/13/the-book-business-from-a-veterans-perspective/:

Revolutionary Espresso Book Machine launches in London

Launching in London today, the Espresso Book Machine can print any of 500,000 titles while you wait

Allison Flood, Guardian UK (Friday, April 24, 2009)
New visual for a fancy coffee drink!

New visual for a fancy coffee drink!

It’s not elegant and it’s not sexy – it looks like a large photocopier – but the Espresso Book Machine is being billed as the biggest change for the literary world since Gutenberg invented the printing press more than 500 years ago and made the mass production of books possible. Launching today at Blackwell’s Charing Cross Road branch in London, the machine prints and binds books on demand in five minutes, while customers wait.

Signalling the end, says Blackwell, to the frustration of being told by a bookseller that a title is out of print, or not in stock, the Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll’s original manuscript for Alice in Wonderland to Mrs Beeton’s Book of Needlework. Blackwell hopes to increase this to over a million titles by the end of the summer – the equivalent of 23.6 miles of shelf space, or over 50 bookshops rolled into one. The majority of these books are currently out-of-copyright works, but Blackwell is working with publishers throughout the UK to increase access to in-copyright writings, and says the response has been overwhelmingly positive.

“This could change bookselling fundamentally,” said Blackwell chief executive Andrew Hutchings. “It’s giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon … I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that’s pretty compelling.”

From academics keen to purchase reproductions of rare manuscripts to wannabe novelists after a copy of their self-published novels, Blackwell believes the Espresso – a Time magazine “invention of the year” – can cater to a wide range of needs, and will be monitoring customer usage closely over the next few months as it looks to pin down pricing (likely to be around the level of traditional books) and demand. It then hopes to roll it out across its 60-store network, with its flagship Oxford branch likely to be an early recipient as well as a host of smaller, campus-based shops.

The brainchild of American publisher Jason Epstein, the Espresso was a star attraction at the London Book Fair this week, where it was on display to interested publishers. Hordes were present to watch it click and whirr into action, printing over 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article. The quality of the paperback was beyond dispute: the text clear, unsmudged and justified, the paper thick, the jacket smart, if initially a little tacky to the touch.

Described as an “ATM for books” by its US proprietor On Demand Books, Espresso machines have already been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina in Egypt, but the Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell some $175,000, but the bookseller believes it will make this back in a year. “I do think this is going to change the book business,” said Phill Jamieson, Blackwell head of marketing. “It has the potential to be the biggest change since Gutenberg and we certainly hope it will be. And it’s not just for us – it gives the ability to small independent bookshops to compete with anybody.”

Original link to article: http://www.guardian.co.uk/books/2009/apr/24/espresso-book-machine-launches

I love MediaBistro.com.  I follow them on Twitter and visit their site daily, scanning their job boards and drooling all over the “Senior Publicist” and “Managing Editor” positions available in NYC, wishing  I were qualified to apply.

In an effort to further expand my repertoire of skills (though unfortunately still far below CEO level), I have signed up for MediaBistro’s “Copywriting Essentials” class taking place in Chicago on Wednesday, April 29.   With the subtitle “Write marketing and branding copy that sells in a lucrative market”, I hope to learn skills that will make me more capable of branding a book or an author as a product; a commodity consumers need.

Visit MediaBistro.com for details!

Visit MediaBistro.com for details!

Join me in the class! For details/sign up click this link: http://www.mediabistro.com/courses/cache/crs4472.asp

As a special deal, if you sign up by April 23, 2009 I discovered a promo code (APRIL25)  for 25% off, making this $65 class only $49 (affordable even to an unemployed person like myself!  I’m a little nervous to go on my own and would love the company, so please accept my personal invite and register already.

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