You are currently browsing the tag archive for the ‘Promotion’ tag.

Book vs. Movie

By now, who isn’t familiar with this term?  If you haven’t read the book, at the very least you’ve seen the trailers for the movie, currently in theaters, featuring a multitude of celebrities: Jennifer Aniston, Ben Affleck, Scarlett Johansson, Justin Long, Drew Barrymore, Ginnifer Goodwin, Jennifer Connelly and Kevin Connolly make up the all-star cast

I’m sure authors Greg Behrendt and Liz Tuccillo (both contributing writershjntiy-book to the smash success “Sex & the City) had no idea the effect their book, aka “The No-Excuses Truth to Understanding Guys,” would have on the world.  I remember first reading “He’s Just Not That Into You” (HJNTIY) back when it came out in 2004 and was on it’s way to becoming some sort of a classic.  I was a naive and somewhat innocent college sophomore, and thought that the book was a more amusing and informational form of the Bible.

Though my Advanced Composition teacher ended up stealing the book (Ms. Laura Elizabeth, you disappeared with my “Bible” and my portfolio!) I still have quite a vivid recollection of the empowerment I felt upon completion.  Although I’ve never found myself in a terribly unhealthy relationship (some are less happy to remember than others…), I have definitely been blind to the reality of any given situation.  Told with humorous examples, comedic banter and the ability to make you smile through your tears of humiliation (you wonder how you missed that obvious hint!), the book is a feel-good tool to encourage every woman to go out there and find the relationship she deserves, not just one she’s stuck with.

Since I really did enjoy the book, appreciate the message and was able to occasionally relate to the situations with self-deprecating laughter, I had high expectations for the movie.

Let me admit, I am not a movie person.  I am terrible at sitting still, rarely captivated by what is happening on screen and I don’t even like popcorn (though I looooove the icees at theaters!).  I think books are a much more effective and enjoyable way to portray a story, although a movie is much less effort.  Anyways, I was prepared to really enjoy HJNTIY, as it had been receiving mostly rave reviews.

hesjustnotthatintoyou_000My movie partner was a guy I’m casually seeing, and he only went to the movie since he lost a bet (lesson to be learned, never bet me on random historical facts!).  He complained about going, but I think ended up liking it and laughing more than me.  It was your stereotypical romantic comedy with a little bit more humor, I didn’t think it had nearly the powerful and positive message that the book shared with it’s audience.  The movie poses the question:

“are you the exception… or are you the rule?”

The movie follows different characters through life in Maryland (totally random, right?), and it’s almost one of those six-degrees of separation examples, how everyone is inextricably linked without knowing.  It’s interesting to see how all the lives tie together, but painful at times to watch as Gigi (Goodwin) is pathetically desperate to date someone, anyone, or as Janine’s (Connelly) husband enters into an affair.

It wasn’t a bad movie, but I did leave feeling as if something were missing.  Oh, right, it’s the idea that things don’t always turn out as you planned, and the guy doesn’t always realize that you’re the greatest woman in the world for him (though I’m sure you are), and that sometimes, relationships are disappointing and people aren’t meant to be together and it doesn’t work out (and I swear I’m not even bitter or cynical!). I guess one marriage does dissolve through the course of the movie, but in the current state where affairs and divorces are commonplace, it would be almost more satisfying (less stereotypical, at least) had the woman been responsible, or at minimum, in control, of the relationship!  I definitely think the uplifting lesson conveyed in the book is somehow lost with the on-screen adaptation.

Read the book if: You need motivation, inspiration, or optimism in your relationship or life in general.  Pass the book to a friend if you can see they’re stuck in a dead end relationship and a third-party unbiased source yelling at them could help realization dawn.

Avoid the book if: You like losers, and accept you’re stuck with them.  No no kidding, read the book.

Watch the movie if: You like happy endings, stereotypical romantic comedies, pathetic women, cheating men, and some laughter along the way.  Though I suggest you wait until it comes out on DVD and make a wine night out of it, much better use of $$$$.

Avoid the movie if: You’re looking for a movie with a lasting impact.

  • Title: He’s Just Not That Into You
  • Author(s): Greg Behrendt & Liz Tuccillo
  • Publisher: Simon Spotlight Entertainment
  • NovelWhore’s Grade (Book): A-
  • NovelWhore’s Grade (Movie): C+

**As usual, the book is much better than the movie!

Advertisements

Below is an interesting article about the latest venture in the publishing world, a partnership with James Patterson (who I think is a B-list author at best, I am often surprised by how well his mediocre thrillers perform), Borders and RandomHouse.

An interesting concept given that all 29 participating “guest” authors undoubtebly have a unique writing style, I am curious as to how well the chapters will mesh.

While much more a promotional idea than a money-making venture (or so I would assume), the companies and individuals involved seem to be enjoying free publicity, so I wonder if their only goal has already been achieved…

patterson-chain-thrillerFull Article:

It was about a year ago that Pandora—the first community-sourced thriller from book collaboration site WEbook—was officially released. Pandora features the work of 17 different authors, and now a similar project from Random House and Borders Australia aims to combine the work of 29 authors in what it calls the world’s first chain novel. Best-selling crime author James Patterson will write the first and last chapters of AirBorne, a 30-chapter thriller that will be released one chapter at a time beginning next month. For those in between, Borders and Random House held a contest to find 28 writers who could each create a fast-paced and thrilling chapter in less than 750 words. The contest closed on Sunday, and now judges are in the process of selecting the winners, each of whom will receive a copy of the finished book; one lucky author will also get a one-on-one master class by phone with Patterson himself. Once completed, AirBorne will be released one chapter at a time beginning on 20 March. Readers will be able to download each chapter electronically, but the final book will be published in print only for participants in the competition, according to digitalOZ. Meanwhile, one aspiring collaborator’s entry is posted online. Though clearly being held primarily for promotional purposes, the AirBorne competition makes smart use of Generation C’s wild enthusiasm for creating content of every kind. As the saying goes, the pen is mightier than the sword—or, in this case, the mass-market ad campaign! 😉

Website: http://www.borders.com.au/chain-thriller/

Contact: http://www.borders.com.au/customer-enquiry-form.asp

Source:  Springwise, February, 18, 2009

NovelWhore Tweets

December 2017
M T W T F S S
« May    
 123
45678910
11121314151617
18192021222324
25262728293031
if (WIDGETBOX) WIDGETBOX.renderWidget('6f7a561c-c271-445d-a120-8d99edb3e40d');Get the Penguin Classics book of the day widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info)