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“I am not a Media Person” -Chris Anderson
After hearing Chris Anderson speak this morning, I have to heartily disagree with his own statement, above. Before becoming entrenched in the media world, Anderson was an active physicist (not sure exactly what this is, but know smart and scientific) when he was approached by Conde Nast. Hard to believe he had never heard of this huge media conglomerate, but knowing my own Robotics/Aerospace/Mechanical “enginerding” family I’m not totally shocked. Through his rise to the best-sellers list and award-winning EIC of Wired magazine, Anderson has maintained his scientific background through his robotics company, GeekDad.com and the technology apparent in his magazine.
In his hour and a half speech, I had to scribble to try to write down even half the things I wanted to remember. Including, but not limited to, these enticing little tidbits:
- We live in a messy world, and it’s only getting messier.
- Atoms increase in worth; bits decrease (digital moving to free)
- We need to make the most of the Old World while exploring the New World.
- No business in their right mind would go to a 100% paid online model.
- You can only make money off scarcity. Time, experience, food, land is scarce; digital content is not.
Anderson was generous enough to give us a copy of his book that’s not released until July 7 (quite a thrill in holding a book not available in public!), which is titled Free: The Future of a Radical Price. Radically, the digital version and full length audio book are free, though the premium content of abridged audio and hardcover title come with a price tag.
Though Anderson came to speak about his magazine work, I was enthralled by his book publishing knowledge. He shared interesting insights, from not wanting to receive royalty checks (since that means the advance wasn’t high enough), to making money from speaking as opposed to the selling of his books, to how once the coherency was decided for his book he can’t even remember the actual words pouring forth.
Another note-worthy comment made by Anderson is his openness to a digital Wired. In fact, he made the bold statement of “If the Kindle is [made in magazine form] I will stop killing trees immediately.” I asked about the digital magazines available today, through Zinio and the like, and Anderson explained he doesn’t think people want to read a magazine on a computer or need the physical pages, but need it to be mobile. So my next question is: Who will be first with the mobile mag reader? There have been rumors about Conde Nast, or will Amazon lead the pack yet again?
Anderson is highly optimistic in his views. Believing in the monetization emotionally – writing etc. for fulfilling reasons vs. financial, as well as future brand extensions, he in no way sees the death of publishing (an obvious sigh of relief).
I disagree with sentence one… I think this is sexy (not to mention I already discussed this in a post from March 13- https://novelwhore.wordpress.com/2009/03/13/the-book-business-from-a-veterans-perspective/:
Revolutionary Espresso Book Machine launches in London
Launching in London today, the Espresso Book Machine can print any of 500,000 titles while you wait
Allison Flood, Guardian UK (Friday, April 24, 2009)
It’s not elegant and it’s not sexy – it looks like a large photocopier – but the Espresso Book Machine is being billed as the biggest change for the literary world since Gutenberg invented the printing press more than 500 years ago and made the mass production of books possible. Launching today at Blackwell’s Charing Cross Road branch in London, the machine prints and binds books on demand in five minutes, while customers wait.
Signalling the end, says Blackwell, to the frustration of being told by a bookseller that a title is out of print, or not in stock, the Espresso offers access to almost half a million books, from a facsimile of Lewis Carroll’s original manuscript for Alice in Wonderland to Mrs Beeton’s Book of Needlework. Blackwell hopes to increase this to over a million titles by the end of the summer – the equivalent of 23.6 miles of shelf space, or over 50 bookshops rolled into one. The majority of these books are currently out-of-copyright works, but Blackwell is working with publishers throughout the UK to increase access to in-copyright writings, and says the response has been overwhelmingly positive.
“This could change bookselling fundamentally,” said Blackwell chief executive Andrew Hutchings. “It’s giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon … I like to think of it as the revitalisation of the local bookshop industry. If you could walk into a local bookshop and have access to one million titles, that’s pretty compelling.”
From academics keen to purchase reproductions of rare manuscripts to wannabe novelists after a copy of their self-published novels, Blackwell believes the Espresso – a Time magazine “invention of the year” – can cater to a wide range of needs, and will be monitoring customer usage closely over the next few months as it looks to pin down pricing (likely to be around the level of traditional books) and demand. It then hopes to roll it out across its 60-store network, with its flagship Oxford branch likely to be an early recipient as well as a host of smaller, campus-based shops.
The brainchild of American publisher Jason Epstein, the Espresso was a star attraction at the London Book Fair this week, where it was on display to interested publishers. Hordes were present to watch it click and whirr into action, printing over 100 pages a minute, clamping them into place, then binding, guillotining and spitting out the (warm as toast) finished article. The quality of the paperback was beyond dispute: the text clear, unsmudged and justified, the paper thick, the jacket smart, if initially a little tacky to the touch.
Described as an “ATM for books” by its US proprietor On Demand Books, Espresso machines have already been established in the US, Canada and Australia, and in the Bibliotheca Alexandrina in Egypt, but the Charing Cross Road machine is the first to be set up in a UK bookstore. It cost Blackwell some $175,000, but the bookseller believes it will make this back in a year. “I do think this is going to change the book business,” said Phill Jamieson, Blackwell head of marketing. “It has the potential to be the biggest change since Gutenberg and we certainly hope it will be. And it’s not just for us – it gives the ability to small independent bookshops to compete with anybody.”
Original link to article: http://www.guardian.co.uk/books/2009/apr/24/espresso-book-machine-launches
Not only is the publishing industry hurting in this lipstick economy (where a book is considered to be an unnecessary luxury), but Amazon is taking their e-book concept one step further – by joining with Apple for a new application where the Kindle is iPhone friendly.
Ok, I’m not stuck in the dark ages and abhor technology. I understand the concept of an e-book for updating a dated text (health care, law, etc.) and even for college students, to take away the weight necessary to carry textbooks around… But for the pure joy and pleasure of reading, how is a screen with text enjoyable?! Is it just me, or is there a special appreciation that comes from the symbolic appreciation of turning a page in a book, and eventually being able to close the cover. I anticipate I will be lugging around my bound novels for the rest of my life, and not pulling my “library” out of my purse and perusing my titles.
Amazon, don’t you think you’ve already taken enough away from the publishers by slashing prices and luring consumers away from the more tangible bookstore experience?! And consumers, the Kindle book is still at least $10 – go out and buy the book and have something to show and stand proud on your shelf, not to hide away in your iPhone!